Finding the best gun affiliate programs can be a game-changer for content creators and marketers in the firearms niche. These programs provide an opportunity to monetize your platform by promoting high-quality firearms, accessories, ammunition, and safety gear, while earning commissions for each sale.
Whether you’re a blogger, YouTuber, or social media influencer, joining reputable gun affiliate programs can help you tap into a passionate and engaged audience.
In this article, we’ll explore some of the top gun affiliate programs, offering insights on what makes them stand out and how they can enhance your affiliate marketing strategy.
What Are Gun Affiliate Programs?
Gun affiliate programs are marketing partnerships where individuals, commonly known as affiliates, promote firearm-related products or services through their online platforms. In return, they earn commissions for each sale or lead they generate through their referral links.
These programs typically focus on products such as firearms, accessories, ammunition, and safety gear. Affiliates use blogs, websites, social media, and email campaigns to promote these items to their audience. The goal is to drive traffic and conversions for the company offering the affiliate program.
How Do Gun Affiliate Programs Work?
Gun affiliate programs function similarly to most other affiliate marketing arrangements. Affiliates receive a unique tracking link after signing up with a company that sells firearm-related products. They incorporate this link into their content, such as product reviews or comparison articles.
When a visitor clicks the link and makes a purchase, the affiliate earns a commission. The commission rate varies depending on the company, but it usually ranges from 5% to 20%. Some programs also offer flat-fee payments for generating leads or other actions.
Popular Products in Gun Affiliate Programs
Common products promoted in gun affiliate programs include:
- Firearms: Both handguns and rifles from major manufacturers.
- Ammunition: Different calibers and types of ammo for various firearms.
- Accessories: Holsters, scopes, and cleaning kits.
- Safety Gear: Ear protection, gun safes, and protective eyewear.
Some programs also promote gun-related services, such as training courses, gun insurance, or membership in shooting clubs.
Who Can Join Gun Affiliate Programs?
Gun affiliate programs are open to individuals and businesses with an online presence that caters to an audience interested in firearms. This could include bloggers, YouTubers, social media influencers, or even e-commerce websites with related products.
However, affiliates must comply with all legal regulations regarding the promotion of firearms, which may vary by country or region. Most programs require affiliates to be knowledgeable about their target audience and ensure their promotions are responsible and legally compliant.
How to Succeed with Gun Affiliate Programs
Success in gun affiliate programs depends on a few key strategies:
- Niche Focus: Affiliates should target a specific subset of the gun market, such as hunting rifles or self-defense firearms. This allows for more focused and effective content creation.
- High-Quality Content: Affiliates should provide detailed product reviews, tutorials, or comparisons. This builds trust with their audience and increases the likelihood of conversions.
- SEO Optimization: Affiliates should optimize their content for search engines to attract organic traffic. This can increase the visibility of their referral links and improve conversion rates.
By understanding their audience and consistently providing value, affiliates can maximize their earnings from gun affiliate programs.
Legal Considerations for Gun Affiliate Programs
Promoting firearms and related products comes with legal obligations. Affiliates must follow all laws and regulations in their respective countries regarding the advertisement of firearms. This includes restrictions on where and how firearm-related content can be promoted, such as age limitations and platform-specific policies.
Additionally, affiliates should clearly disclose their participation in affiliate programs to maintain transparency with their audience and comply with Federal Trade Commission (FTC) guidelines.
What Are The Best Gun Affiliate Programs?
Here is the list of the top 10 best Guns affiliate programs in 2024 and 2025.
- Palmetto State Armory
- Stag Arms
- Faxon Firearms
- Guns.com
- Rock Your Glock
- Primary Arms
- Gorilla Ammo
- Smith & Wesson
- Grit Sports
- Brownells
1. Palmetto State Armory:
The Palmetto States Armory does manufacture some of its parts. Yet, a large portion of its components come from other suppliers. Typically, the third-party parts need to be labeled. Yet, they purchase rifle parts from producers like Heartland Industries, FN Herstal, and other businesses.
Palmetto State Armory employs bulk pricing to lower manufacturing expenses and provides clients with lower prices. Feel free to if the Price seems a little too low for the grade of the parts. They are not economizing. One of the first AR-15s to pass the AK Operators Union’s torture test with 5000 rounds was an AR-15 from Palmetto State Armory. Moreover, it was one of the simplest PSA AR-15s.
A wide variety of reloading supplies, such as kit components, brass, bullets, presses, priming tools, reloading equipment, etc., are available from Palmetto State Armory. The business provides books, DVDs, and software with a reloading theme for individuals who want to start loading their ammo. Unlike many other retail businesses that sell guns and ammo, Palmetto State Armory provides a whole category of reloading goods.
A handy FFL Dealer Locating tool is available on Palmetto State Armory’s webpage. Users can use this tool to search for the closest FFL dealer by entering a location or store. Consumers can search for FFL dealers in their region by typing the name of their city.
2. Stag Arms:
Stag Arms may not be the largest rifle manufacturer in the United States, but they have left its imprint and built a strong reputation. Although they have been in business since 2003, they have already established a solid reputation for producing top-of-the-line AR-platform sporting rifles. Even though they didn’t have a large selection, what they did produce was of high quality.
Stag aimed to create rifles that could serve police officers, hunters, and competition shooters equally. These guns are undoubtedly high-quality in many ways and need a closer examination, even though many people dislike them.
Stag Arms may be a relative newcomer to the weapons industry, but they have made a stamp on the rather intriguing market. The little business initially set up shop next to industry heavyweights like Mossberg, Ruger, Marlin, Smith & Glock, Bushmaster, H&K, Thompson, and more in the renowned New England Gun Valley. But, they shifted their operations to Cheyenne, Wyoming, after purchasing them from a private equity firm.
Although Stag Arms has always been committed to the AR-15 platform, they acquired notoriety for using only components made in the United States and for creating wing modern sporting rifles. Stag found a niche in which to flourish even if true southpaw ARs were not particularly widespread at the time.
3. Faxon Firearms:
Also, Faxon contributes to developing components, add-ons, and various trinkets, including barrel breaks, handguards, gas blocks, bolts, flash hiders, pins, knobs, bolts, bolts, etc. springs, and more. They also produced tees and patches in hell. They include a distinct section for their ARAK platform among the various other pieces and components.
Faxon is a fantastic option for anyone looking to upgrade their rifle or handgun configuration because they are skilled at what they do. Just remember not to enter with unrealistic expectations. The weapon comes second after your expertise. If you are not up to par, even the best gun in the known world is a pretty assemblage of metal and plastic parts that looks like a gun.
These mod options won’t appeal to everyone because the ordinary shooter may not notice a substantial difference. Certain barrels and add-ons will only prove useful to more seasoned shooters. The barrel or configuration you receive from the factory is frequently very nearly ready to use.
You shouldn’t be so quick to spend cash replacing the factory components. Because we all have distinct shooting aspirations and varied thoughts about how they should be realized, this varies from person to person. Only if you’re motivated to get better. The control and expertise are in the hands of the operator.
4. Rock Your Glock:
In terms of Glock parts, attachments, tools, ammunition, and other products, Rock Your Glock (RYG) claims to be the market leader. With a catalog featuring more than 2,500 different and unique Glock goods from the most well-known manufacturers in the world, it undoubtedly has a lot of inventory.
The business is extremely proud of its outstanding customer service. It offers a complete money-back guarantee to help potential clients select the ideal firearm for their demands and price range. The affiliate program for RYG offers a flat 5% compensation for each sale made throughout the cookie screen’s 30 days.
With payouts issued at every $50 increment, unlike some affiliate programs, you will have to access those commissions quickly.
5. Primary Arms:
They specialize in producing high-end, reasonably priced rifle and pistol optics as a business. The company’s red dot optics are its most well-known product, but it also makes excellent variable zoom lenses and a range of mounting accessories. This is where you should start looking to get high-quality optics at a reasonable price. Many different types of optics are available, from red dots to variable zoom scopes made with your AR platform in mind.
Depending on what you need, these optics can range in Price, but the lowest item we could find directly from the manufacturer was a Gen II micro red dot, which cost a little under 90 dollars.
The enormous selection of promotions, discounts, and freebies available at Primary Arms is another benefit we discovered while conducting our research. Primary Arms is a multifaceted business. They are an American company that aims to offer inexpensive optics and gun components of the highest caliber.
Primary Arms wishes to collaborate with you if a local or national agency employs you. Before committing fully to a purchase, agencies can test weapons on the range and in the field thanks to a comprehensive evaluation and testing program for the law enforcement and military sectors.
Primary Arms also claims they would contact independent producers on your behalf. As a result, agencies and departments can use Primary Arms to help them get the supplies they require to succeed in their respective fields.
6. Gorilla Ammo:
The aggregate rating for Gorilla Ammo is 3.9 out of 5 stars based on 54 reviews and web research. The evaluation score for Gorilla Ammunition is determined by the company’s client feedback, brand recognition, cost competitiveness, and the range and caliber of features it offers its clients.
The Gorilla Ammo review tables below summarize 54 ratings for three features. Also, you can contrast Gorilla Ammo with well-known rivals like Palmetto State Armory, Optics Planet, and Midway USA.
A well-known retailer of gun accessories, maintenance, and storage, Gorilla Ammo faces out against competitors Palmetto State Armory, Optics Planet, Midway USA, Primary Arms, and Brownells. Our in-depth Gorilla Ammunition assessment shows that the band performs in the middle of the pack for its class when contrasted with its rivals. For further information, see the Gorilla Ammo review in its entirety below.
7. Smith & Wesson:
Even if you have no prior knowledge of firearms, you’ve probably heard of Smith & Wesson. It was established in 1852 as a partnership between Horatio Smith and Daniel Baird Wesson to create a firearm that could fire a fully self-contained cartridge.
Smith & Wesson’s product line has grown substantially in the succeeding years. The company now sells various inventive and market-leading items, ranging from ear protectors and tactical flashlights to gun cases and firearms.
The brand’s affiliate program offers top-performing affiliates greater compensation rates of 10% or more, but all sales are subject to the normal 7% commission rate. Moreover, a high average order value is promised.
8. Grit Sports:
The Finnish workout equipment manufacturer claims that the Grit Sports is “the toughest Polar monitor to date” and aims its newest multi-sport watch straight at people who love to work out outside.
Polar states that the Grit X Pro can operate in temperatures between minus 20 degrees and 50 degrees Celsius and is liquid up to 100 meters because of its sapphire polarised glasses, which are scratch-resistant.
Despite this emphasis on toughness, Polar has packed Grit Sports with fitness-tracking features tailored to practically every exercise regimen. Whether you prefer trail running or are more likely to use a treadmill, the Grit Sporting events will help you track your progress and achieve new personal bests.
Grit Sports is, like other Polar products, primarily a fitness tracker. The ability to manage music playing on your phone from your wrist, receive mobile notifications and check the weather are all wonderful functions. Still, neither digital money nor a smart home connection is available.
9. Brownells:
The Japanese Hoya glass is used in the Brownells MPO scopes. It has a comprehensive multi-coating system advantageous for superb edge-to-edge clarity and energy absorption. In case you were wondering, edge blackening is a technique a manufacturer can apply to stop light from penetrating a piece of glass’s edges. This means that your eye will receive more light through the optic. It’s advantageous.
The 34mm main tube is sturdy and offers a wider range of adjustability. With this common size, various rings and mounting are available. First focal plane MRAD reticle features.One mil “target assessment” lines and 5 mil holdover markers on the vertical and horizontal stadia lines.
The.2 mil dots further down the “Christmas tree” of the reticle are where you want them to be for holdover shots. A returning to zero feature on the MPO makes it very easy to dial back to your 100-yard zero point without counting clicks or rotations.
For the lighted reticle, the MPO provides 7 distinct brightness levels. The Price for the Brownells MPO scopes is $999.99, regardless of whether they are the 3-18X model or the 5-high magnification model.
10. Guns.com:
Guns.com, which started as a blog/news site, has been around for a long and has some pretty interesting material that you should check out. But lately, they went through an important transformation and started selling guns, much like Brownells, Grab-A-Gun, and other companies.
Guns.com differentiates itself by also buying firearms from regular people and offering old guns for sale. They go out of their way to make the selling procedure incredibly simple and convenient. On that, however, later. Their new gun costs are reasonable and typically lower than you’d find anywhere online.
Like most other online gun stores, Guns.com offers affordable prices. Select your gun, put it in your shopping basket, make your payment and other necessary entries, choose an FFL, and Guns.com handles the rest. Guns.com handles everything for you, unlike gun shops requiring you to phone your local FFL and have information sent over.
Even if your desired FFL needs to be listed on their website, you can still contact Guns.com and have them handle everything if you send them a note with your FFL’s information. Concerning having a sizable LGS at your disposal, Guns.com’s used gun area is like that, and the bargains you can get there are amazing!
Conclusion
Gun affiliate programs offer a lucrative opportunity for individuals passionate about firearms to monetize their content. By promoting relevant products, creating valuable content, and adhering to legal requirements, affiliates can generate significant income while providing their audience with high-quality firearm-related information.
FAQs
What are gun affiliate programs?
Gun affiliate programs allow individuals to earn commissions by promoting firearm-related products, such as guns, ammunition, and accessories. Affiliates share unique referral links on their websites, blogs, or social media, earning a percentage from sales made through their links.
How much can I earn through gun affiliate programs?
Earnings vary depending on the program and commission structure. Most gun affiliate programs offer commission rates between 5% and 20% per sale. Some may also offer bonuses for high sales volumes or other actions like lead generation.
What type of products can I promote with gun affiliate programs?
Gun affiliate programs typically offer products such as firearms, ammunition, gun accessories (like scopes and holsters), and safety gear (like gun safes and ear protection). Some programs may also offer training courses, gun memberships, or insurance.
Are there legal restrictions for promoting gun affiliate programs?
Yes, promoting firearms comes with legal responsibilities. Affiliates must comply with laws and regulations regarding firearm advertising, which vary by country or state. This may include restrictions on where and how gun-related content can be promoted, as well as age-related advertising limits.
Who can join Gun affiliate programs?
Most gun affiliate programs are open to individuals or businesses with an online presence that attracts a firearm-related audience. This includes bloggers, YouTubers, influencers, and e-commerce site owners. Affiliates must typically ensure their promotions comply with legal and platform-specific policies for firearm advertising.