Advertisers can use video ads to notify innovative stories and communicate with their audiences. It’s no surprise that more marketers are turning to video. In 2023 on its own, income from video content attained over $27 billion.
As of 2023, video spending had already surpassed $50 billion, and this figure is expected to rise further. According to an AppNexus review, programmatic video ad spending by the device was divided between 58 percent phone and 42 percent Windows PC, noting that even more video is consumed on smartphones.
The truth is that streaming video and advertisements aren’t going away anytime soon. Then why don’t focus on the trend by incorporating video ads into your ad stack in 2023?
With video, you can generate additional revenue, increase advertiser demand, as well as provide users with ads in a template they prefer.
What Exactly Are Ad Networks?
An advertising network is a framework that functions as a go-between for publishers and advertisers, curating ad inventory from publishers and selling it to marketers. The majority of content providers and publishers with ad space are using these channels to secure financing.
Advertisers use advertising networks to select appropriate inventory, whereas publishers make a profit by offering ad space in return for a share of the income.
Ad networks can assist you if you want to utilize the potential of online advertising but are unfamiliar with impressions or CPM (cost per mile). They are in charge of negotiating all conditions with buyers, such as audience aims and cost per impression. Now since you sign the contract, they will manage all of the trackings, targeting, and reporting for your ad campaigns.
What To Consider When Choosing A Video Ad Network?
Often these video ad networks are designed to meet the requirements of publishers and facilitate their advertising strategies. Apart from automated processes, these services frequently provide a range of instruments for tracking video quality, increasing capacity utilization, and increasing video advertising money.
It is critical to ensure that your video ad provider has the functionalities you require to effectively manage and maximize campaigns. Here are all the three major characteristics to search for in a video ad network or SSP.
Options for Targeting:
Choose a system that allows you to be as clear as possible regarding viewing public targeting. That implies you need more specific audiences, such as geo-targeting and contextual targeting.
It would also be advantageous if your advertising network allows you to display ads premised on your audience’s behavior patterns. The most efficient means of achieving income is to exhibit only the most relevant ads.
Analytical Strength:
A video ad framework should offer powerful analytics that assesses your ad campaigns and notify you of how your video ads function. With this knowledge, you can consciously focus on fixing your approach.
When making comparisons of the analytics of multiple networks, take a glance for information filtering choices, genuine perspectives, automated and planned reports, and so on. These attributes can help you save time by best segmenting campaign data and automating the most time-consuming mechanisms.
A Variety of Formats:
Nowadays, we consume information and media on a variety of devices, ranging from laptops and televisions to mobile phones and tablets. Every year, mobile video consumption increases by 100 percent, and this trend is unlikely to reverse.
This list of major 15 video ad networks will assist publishers in navigating the video advertising business. These ad systems can provide digital capabilities with the exposure and expansion they require at affordable prices. Here are some of the best video advertising networks to grace the advanced digital advertising market.
Best Video Ad Networks In 2024:
Here is the list of 15 Video Ad Networks that you can join in 2023 and 2024.
- Google ADX
- Primis
- SpringServe
- Verizon Media
- OpenX
- Unruly
- Teads
- Aniview
- SpotX
- Xandr
- Chocolate Platform
- BidMind
- Fyber
- Video Intelligence
- Magnite
1. Google ADX:
Google owns one of the world’s largest ad exchanges, Google ADX. This platform allows publishers to commercialize videos with high-quality inventory at competitive prices. It’s hard to discover an ad network with relatively high CPMs than Google.
Google’s ad server operates grammatically and via actual bidding auctions, providing publishers with a wide range of solutions. Google ADX’s auctions function is some of the world’s largest and most elite SSPs, ensuring that publishers only receive the best CPMs.
These advantages, however, come at the expense of high entry criteria. Because you must have at least 5 million monthly visitors to qualify, only the most notable publishers will be able to advertise with Google ADX.
On the whole, Google ADX has been one of the best video advertising platforms.
Key Features:
- It works with the world’s most prestigious SSPs.
- A large variety of online video ad formats are available.
- Have several of the industry’s greatest CPMs.
- Real-time and programmatic bidding
Payment:
- CPM is the payment model.
- Payment terms are NET30.
- The minimum payment is $100.
- Payment options include check, EFT, and SEPA.
2. Primis:
Primis is a video exploration system and HTML5 player which includes an ad server and a video advertising global market, with support for in-stream and out stream video ads.
Primis, while not a traditional video ad network, assists publishers in increasing ad yield across creative and unique components along with some of the greatest engagement-boosting characteristics in the industry.
Primis’ ad server enables publishers to represent applicable media content to their customers derived from their past browsing history. The rich video catalog of the corporation encompasses more than 30 different lines of business and is continuously increasing.
Primis tends to make over 4.8 billion suggestions per month and provides over 4.5 billion ad impressions per month, making it a great option for publishers looking to increase audience engagement as well as serve more ads.
Key Features:
- Features that increase audience engagement.
- It includes a large video library spanning over 30 verticals.
- API for the forum
- Safety against ad fraud
Payment:
- Revenue Sharing is the payment model.
- NET15 is the payment term.
- The paycheck is $5.
- MasterCard, VISA Credit/Debit Card, PayPal, and American Express are accepted as payment options.
3. SpringServe:
SpringServe has been one of the industry’s top video streaming ad serving systems, offering a diverse set of advertising methods. This video ad network offers a variety of services, such as quality video header bidding and GDPR compliance macros.
SpringServe’s framework includes an integrated ad server and provides across several channels such as desktop, mobile, and CTV. The company is one of the most well-known identities in the CTV advertising industry, serving large customers such as Pluto TV.
SpringServe also enables automated enhancement for other elements of ad serving, such as waterfall optimization. This feature is indeed very important because it enables publishers to change parameters and run optimizations every 20 minutes.
This system also includes a great tool that assists publishers in detecting inaccurate traffic and protecting individuals from ad fraud. SpringServe’s framework also includes additional features for premium users, such as ad podding and a white-label possibility.
Key Features:
- There are numerous partners and SSPs.
- Outstanding possibilities for CTV advertising
- Waterfall optimization is done automatically.
- Ad placement for premium subscribers
- White-label
Payment:
- Payment models include CPM, CPC, and CPCV.
- Payment options and conditions: N/A.
4. Verizon Media:
Verizon Media has improved its match since becoming attained by Yahoo. This video ad network provides publishers with top-quality ad supply all over various channels e.g. desktop, mobile, and CTV.
Verizon offers the much more famous video ad formats, such as in-stream, out-the-stream, in-app, native, and CTV video ads. The framework newly acquired support for video header bidding, which improves CPMs for premium publishers.
Product protection methods as well as other security mechanisms are also available through Verizon Media’s services. The fact that this company appears to offer a video content syndication facility for non-video publishers makes its services more accessible.
This digital advertising system is well-optimized for mid-sized and premium publishers, according to the industry.
Key Features:
- Video ad provider offers publishers premium ad demand.
- Monetization via multiple channels (desktop, mobile, CTV).
- There are numerous amounts of popular video advertising platforms.
- Support for video header bidding.
- Brand security tools and functions
- Assistance for video syndication
Payment:
- Model of payout: N/A.
- Payment terms are NET60.
- The paycheck is $25.
- Payment options include credit card and check.
5. OpenX:
OpenX is a well-known ad exchange that is linked to dozens of SSPs and DSPs, attempting to make it the ideal target for any publisher seeking to grow ad requirements. This system collaborates with large numbers of major customers, including vice, and enables publishers to commercialize all over various devices (desktop, mobile, CTV).
Kudos to its custom targeting remedy, OpenX assists publishers in connecting marketers with their perfect consumers. This solution enables publishers and advertisers to make custom audiences and evaluate their conduct to improve the effectiveness of their creativity and keep driving more income.
Publishers can commercialize with all of the most prominent ad formats, including instream, out stream, in-app, opt-in, and CTV video ads, using OpenX. The fact that this network endorses programmatic direct deals is maybe its most appealing feature.
Key Features:
- More than 100 SSPs and DSPs
- Share of ads with hundreds of SSPs and DSPs.
- Direct programmatic support
- Promotes CTV advertising
- Option for custom audience targeting
- Mostly all ad servers and media players are supported.
Payment:
- Model and terms of payment: N/A.
- The paycheck is $100.
- Payment options include wire transfer.
6. Unruly:
Unruly is a well-known video ad network that provides video marketing services throughout a multitude of formats (desktop, mobile, CTV). It has a huge library of out-stream video ads considering the large multitude of DSPs in its system so that even publishers without video content can commercialize with this system.
All of their advertisements comply with Better Ads Standards and are GDPR compliant. Unruly employs a combination of proprietary and third-party devices to enhance that it adheres to the industry’s greatest product security and fraud safety regulations.
Several of the advertising firm’s leading institutions, including TAG, IAB, and Digital Advertising Alliance, have identified the company’s ability to build a secure and fraud-free climate for publishers and advertisers.
Unruly also has a centrally controlled DMP, which provides publishers with enhanced marketing options.
Key Features:
- Good Ads Standards and GDPR compliance.
- A tremendous library of out-stream video advertisements
- Cross-device marketing
- Unruly Shield (Ad fraud protection, brand safety)
- DMP centered
Payment:
- CPM, CPA, PPC, and Revenue Share are all payment models.
- Payment terms are NET30.
- The paycheck is $500.
- Payment options include wire transfer and Payoneer.
7. Teads:
Teads is a video advertising company that serves ads to over 1.9 billion active users each month. This system collaborates with multitudes of premium publishers in the smartphone app space, making it ideal for publishers searching to commercialize their cellphone inventory.
Teads, unlike many other ad networks, does not involve a third cookie to end up serving ads because it utilizes context-specific targeting. As a result, this system is ideal for publishers and advertisers attempting to explore the post-third-party cookie landscape.
Teads, on the other hand, has pretty stringent ad policies, so publishers must guarantee that their creative adhere to Better Ads Standards if they want to advertise on this framework. Publishers seeking to increase income can also use the industry’s ad interaction.
Key Features:
- Mobile-first video advertising network
- Better Ads Standards are followed.
- Targeting based on context.
- It is not dependent on third-party cookies.
- Direct programmatic.
Payment:
- CPM and CPCV care payment models.
- Payment terms are NET30.
- The paycheck is $50.
- Payment options include wire transfer and check.
8. Aniview:
Aniview is a video advertising company, ad server, and ad player that assists publishers in generating profits and reaching a greater market. Aniview’s ad global market allows publishers to commercialize with one of the most famous video ad formats, including in-stream, the-stream, in-app, and in-banner video ads.
With inventory control functionalities and audience targeting choices, Aniview provides publishers with absolute control over their content creators. The system also includes real-time analytics and an analytics API, allowing publishers to accurately track and incorporate this information with third-party software.
Among the most additional features of Aniview is its assistance for server-side ad insertion. This feature allows publishers to avoid AdBlockers and increase profits. The system also includes mobile SDKs for Android and iOS that are constantly reviewed.
Key Features:
- Allows publishers to avoid AdBlockers and raise profits
- Analytics API and actual analytics
- Options for managing inventory and audience targeting
- Server of advertisements
- SSAI assistance
- Mobile SDKs for Android and iOS
Payment:
- Revenue Sharing is the payment model.
- Payment terms are NET60.
- Payment options and thresholds: N/A.
9. SpotX:
SpotX is among the most sought-after advertising networks on the market today, and for good purpose. This segment primarily serves nearly three billion video ads per month and offers novel publisher remedies. SpotX has a feature point set that includes video header bidding, cost enhancement, bid activity reporting, multi-currency reporting, and much more.
SpotX collaborates with over 50 demand collaborators and offers great connectivity choices. The system enables for cross-platform revenue through the use of different video advertising platforms (in stream, out stream, in-app, native, and CTV video ads).
SpotX’s comprehensive first- and third-party DMP assistance distinguishes it from most of the other video advertising networks. The framework also endorses server-side ad insertion, which opens up new possibilities for OTT and CTV marketing.
Key Features:
- More than 50 requirements collaborate.
- Facilitates the SSAI
- A wide range of OTT and CTV video ad formats are available.
- Optimization of the price floor
- Product security checks
- Support for video header bidding.
- SDKs for Amazon Fire TV, Apple TV, and Android TV are available.
Payment:
- CPM is the payment model.
- Terms and means of payment: N/A
10. Xandr:
If you’re already been a publisher for quite a while, you’ve probably heard of Xandr under its previous name, AppNexus. This video ad network, including some of the world’s largest video-first online markets, provides over 6.7 billion impressions per day.
Xandr’s system comprises over than 175 SSP partners and over 80 worldwide DSP integrations. This system enables you to choose which advertisers you sell inventory to. If they use this framework, publishers can make direct offers or opt for a programmatic exchange.
You’ll have more than enough choices with Xandr because it endorses a variety of video units, such as in-stream and out stream ads, rich media advertising, and in-banner video ads. The service also offers video header bidding, which is quite popular among big publishers.
Key Features:
- More than 175 SSP collaborates.
- Facilitate for server-side video header bidding.
- Gives the capability of doing direct deals
- Outstanding choices for targeting
- Audience and advertising analytics
- A different ad server
Payment:
- CPM is the payment model.
- Payment terms are NET30.
- Payment options include wire transfer and ACH.
11. Chocolate Platform:
Chocolate Platform is a fresh but rapidly expanding video advertising company that provides over 7700 sites and applications and mechanisms with over 20 billion impressions per month. Classical programmatic and real-time bidding are supported by the forum.
If you are a mobile publisher, this advertising network is ideal for you. Chocolate Platform primarily monetizes traffic data and provides good targeting capabilities through these gadgets. Even though 90 percent of the system’s traffic is for phone applications, it has reasonable advertising functionality for mobile sites.
Server-side auctions on Chocolate Platform have no complicated header wrappers or labels and are simple to set up including for novices. This, coupled with the product’s simple real-time analysis tools, makes it a great option even for newcomers.
Key Features:
- More than 7700 websites and apps are served.
- The product’s simple analysis techniques make it an excellent choice for new arrivals.
- Server-side bidding
- Mobile-first video advertising system
- Mobile advanced targeting possibilities
Payment:
- CPM is the payment model.
- Payment terms are NET60.
- The paycheck is $250.
- Payment options include credit card, debit card, and PayPal.
12. BidMind:
BidMind is a digital ad framework that combines hyper-local, demographic, and cross-device designed to target variables to assist publishers and advertisers in reaching their intended audience. This system seeks to aid brand products and agencies in the launch and optimization of performance-driven ad campaigns in order to find new customers.
BidMind’s video ad network includes instream, outstream, CTV, native, and rewarded video ads. Its content marketing system also includes wide connectivity with mobile inventory providers, making it a great option for cellphone publishers as well.
The firm’s Fraud Shield protects publishers and advertisers’ businesses by guaranteeing that their advertisements attain only real human beings.
For someone searching for a pre-built infrastructure to release a demand-side platform, BidMind’s service also offers a white-label DSP solution. Consumers of this solution will have access to the system’s API, ability to control it procedurally.
Key Features:
- Targeting options include hyper local, demographic, and cross-device.
- A wide range of video ad formats are available.
- Integrations for mobile devices
- Fraud Protection and brand safety
- Platform API
Payment:
- Payment method and terms: N/A.
- The paycheck is $100.
- Payment options include wire transfer and PayPal.
13. Fyber:
Fyber is a mobile-first video advertising service that allows publishers to commercialize via traditional programmatic cliffs and unified auction sites. This framework includes VPAID ad tags and enables publishers to effortlessly maximize mobile applications throughout multiple operating systems.
The Fyber’s system arrives with a well-documented SDK, making it simple to integrate with mobile applications. Its global market includes more than 180 DSPs, making sure that publishers’ asset is in growing market. Because this system endorses a variety of video ad formats, publishers will have numerous monetization possibilities
In addition, the system provides substantial audience segments and allows publishers to regulate their inventory and maximize income from a single dashboard. This instrument will be incredibly beneficial for publishers who prefer a data-driven advertising strategy in order to optimize ad yield.
Key Features:
- There are over 180 DSPs.
- Facilitate for VPAID.
- SDK for mobile devices
- Detailed audience insights.
- A/B checking software
Payment:
- CPM, CPC, CPA, and Revenue Share are all payment models.
- Payment terms are NET60.
- The paycheck is €200.
- Payment options include wire transfer, check, PayPal, and Payoneer.
14. Video Intelligence:
Video Intelligence is a context – specific video system that enables applicable video ads all over desktop, mobile, and CTV devices using AI-powered contextual linking. This system covers a wide range of topics, such as media coverage, entertainment, sports, and business.
Video Intelligence is a system that enables intelligent video content spread as well as money – making assistance, so content providers could use this to have their videos seen. Publishers and advertisers can use innovative real-time analysis tools and planned monitoring to effectively increase the progress of their creative types.
This framework also includes a number of techniques that publishers can use to improve ad visibility, identify IVT, and maintain a brand-safe marketing setting.
Key Features:
- AI-powered context – specific
- Performs in a variety of popular verticals
- Provides services for video content distribution
- Analytics in real-time
- Safety against ad fraud
- Instruments for brand security
Payment:
- CPM is the payment model.
- Terms of payment: N/A.
- The paycheck is $100.
- Payment options include wire transfer and PayPal.
15. Magnite:
Magnite, formerly known as Rubicon Project, is among the world’s biggest sell-side advertising platforms and catalogued programmatic markets. This video ad platform provides over 65 percent of the world’s largest publishers, such as CNN, ESPN, The Economist, and Bloomberg.
Magnite enables publishers to produce video ads throughout mobile, desktop, and connected television gadgets and includes a variety of video advertising platforms (instream, outstream, native, in-app, rewarded video ads). Publishers can effectively monitor ad performance with Magnite’s real-time analysis tools for desktop, phone, and television.
Advanced users can also take advantage of advanced monetization features such as ad podding and built-in support for video header bidding and prebidding. The platform also protects against ad fraud and is fully GDPR and CCPA compliant.
Magnite is the ideal platform for monetizing alongside several of the world’s largest publishers.
Key Features:
- 65 percent of the world’s largest publishers are served.
- Support for video header bidding and pre-bidding.
- GDPR and CCPA conformity
- Safety against ad fraud
- Service across multiple platforms
- Private marketplace
- Ad pods.
Payment:
- Model and Method: N/A.
- Terms of payment are NET60.
Also Read:
10+ Best Header Bidding Ad Networks in 2024
15+ Best Google AdSense Alternatives for 2024
15+ Best Self Service Advertising Network 2024
Conclusion
Handling various video ad networks can be tricky. Each website has a unique set of best-performing ad networks, ad types, and setups. Hopefully, this article will assist you in selecting the best option for you.
