Marketing is an important aspect of any business. Without proper marketing, you will not be able to get your word out to the public. With the ever-growing business world and new technologies coming into the industry, new ways of marketing and advertising are also being developed.
As the business world is becoming more digital people are coming up with digital ways of marketing such as affiliate marketing. Some companies may like to directly communicate with the affiliate marketers but a good percentage of these companies choose to subcontract through an affiliate network.
These networks specialize in collecting a lot of products and services making them into one database which allows the affiliates to choose which one to promote.
What is an Affiliate Network?
Affiliate networks are advertising networks that serve as channels for advertisers and publishers to come together and accomplish their objectives through each other.
The advertisers are looking for marketers to promote their business and the marketers or publishers are looking for high-paying advertisers to increase their income. The more money you pay the better will be the results however you can still find deals on a budget and get effective results.
Affiliate marketers reduce the work for advertisers and make it easy for them to get their word out to the audience. They help them monetize the websites and drive as much traffic as possible to increase sales.
With the help of affiliate networks, the brands won’t have to set up separate systems and collect data and pay the publishers the deserving amount for the sales through their promotion efforts.
These networks are also highly beneficial for affiliate networks that are capable of promoting multiple brands all at once without changing networks. This gives them the opportunity to do it all in one place and increase their income.
Why Should You Choose an Affiliate Network for Promotion?
Now many of you might still be confused as to why you should choose an affiliate network instead of direct promotion or directly communicating with marketers. Well, first if you were to directly look for the right marketers and negotiate with them it will cost you a lot of time and money.
Secondly, you might not get good deals on budget as some marketers will do it for a higher price but with these networks you can get a choice according to your budget and you can always experiment with them until you find one that works best for you. Third, you can’t be sure of the performance of the individual marketer.
However, with these networks, you can always do your research and get to know their prior experience and current operational capabilities. If it is an excellent network working with big names and has some of the best publishers then what else do you need?!
In this way, you will save a lot of time, money, and effort as everything will be done for you. You only have to partner up with the network and communicate your requirements if any in terms of the campaigns.
Best Affiliate Networks For Advertisers in 2023:
After knowing about Affiliate Networks and how they can benefit a brand or business, you must be thinking, how should I choose the best one?!
Well, there is no definite answer to that because there are a lot of options available out there each one with its own unique features and benefits. We have narrowed down the choices for you so you can easily choose the right network.
Some of the Best Affiliate Networks in 2023 and 2024 include the following names:
- Amazon Associates
- eBay Partner Network (EPN)
- CJ Affiliate
- Rakuten Marketing
The most popular affiliate networks out there. As evident from their performance and immense success, this is definitely a network you should go for.
ShareASale is welcoming to a large variety of brands with programs of over 4500 businesses that include both small and big. It is simply required to sign up on the networks where you can access all of the features through the dashboard, sign up to any of the advertisers and generate links for the campaigns.
For advertisers, there is a variety of options to choose from marketers as working with such a large network you can definitely expect some of the best marketers.
When you partner up with ShareASale you will have control over which marketer to choose. The marketer will first approach you and must be approved by you in order to start working on the promotion campaigns. Therefore, this is a great feature for you to choose the one that meets your requirements.
ShareASale is great for both digital and physical products so you can promote any type of product here. For example, for digital product promotions, you will find many WordPress theme and plugin shops, hosting providers, etc.
Whereas for the Physical products any business whether small or big can promote their products through this network. For example, you will find Sun Basket, Reebok, Wayfair, NFL Shops, and thousands of small businesses promoting through this network.
Their minimum payment threshold is $50 and the commission rate depends upon the advertiser.
Refersion is an affiliate network that is most popular in the e-commerce world and is also known as an effective influencer marketing network. The first thing you must do is integrate the network with your e-commerce solution as it provides you with ready-made apps to integrate with such as BigCommerce, Shopify, Magneto, Stripe, Chargebee, etc.
If you want integration with other e-commerce platforms then that will be customized through the Refersion API. These apps will help you work faster with reversion and you can always choose from the Readily available options however if you want something customized it may take longer.
After you are done with the integration procedure, you need to enter some affiliate marketers into the app. However, if you want influencers then you can use the influencer integration platforms such as Upfluence which is paid, and Cohley if you need help finding the right affiliates.
With the help of the Refersion marketplace, you can create specific offers that may include certain requirements and things like Coupons, codes, links, and email addresses. You will also get much more flexibility in terms of setting up your rates when you are working with Refersion. They will allow you to set up a specific performance-based structure for the commission and state your requirements clearly.
These requirements usually determine the criteria for affiliate acceptance. If the sales do not match said requirements, then they will be clarified as unqualified. The payments are usually made through various methods such as PayPal or through digital gift cards.
3. Amazon Associates:
Amazon Associates is different compared to any other affiliate network as it will only involve one retailer. However, there is such a huge variety of products available that it makes up an affiliate network. They have a great collection of some of the best products in the market.
The acceptance criteria of amazon might be a bit strict for a lot of affiliates, especially for beginners but it is still a widespread and popular network to experiment with. The application of affiliates is always reviewed before letting them into the program.
According to Amazon, if a certain stylist, content creator, reviewer, etc. wants to work with Amazon and promote the products to their audience then they must be suitable to do so. They require you to make a minimum of three sales in your initial 180 days.
They will also check the websites or networks you are posting the links to products as they are required to be updated regularly with original content. You can also use your mobile apps and social media pages to promote the products and generate sales.
Amazon sells a huge variety of products and you will get great benefits when you generate a sale through your promotion campaigns. They will offer you a commission when a sale is generated even when it is not specific to the link.
For example, if a person visits the page through your link but ends up buying a different product you will still receive a commission as the sale was generated through your link.
One drawback of Amazon is that their commission fee is low compared to other networks. The commission amount can vary according to the products some are even as low as 4 and 5%.
ClickBank is another affiliate network with a vast variety of products to promote. They have about 6 million products on their network and are aiming to reach an audience of 200 million people. With such targets, your business will surely benefit from this network.
A differentiating factor of ClickBank compared to other networks are their high commission rates which are as high as 75%. You can even promote digital products on this platform by adding them to their catalog so that the publishers can choose. They even provide upsell options to their customers as those are more valuable.
Many of the customers on ClickBank always re-purchase the products on a subscription basis. So as long as the customers are subscribed the affiliates will earn money and you will get more sales.
5. eBay Partner Network (EPN):
You must have heard the name eBay as it is one of the largest e-commerce platforms. Almost 80% of the products sold on the platform are all new. eBay works of reference basis.
It requires its partners to bring in more people to shop at eBay and they will receive a share of what the customers buy. Their partners are provided with all sorts of essential tools, reports, and resources that they need to proceed on this network.
Their commission rate may differ depending upon the products and are usually lower compared to the premium products. They offer a premium program for those that are able to drive in high traffic.
This program is based on an invite-only concept where you will be rewarded for as many purchasers as you send their way. This helps to increase revenue, access advanced tools, and some other benefits.
Awin is another popular affiliate network that was established in Germany and has made its way to the top and is now among the best marketing networks. This network gives you the opportunity to work with over 13k different advertisers and for the advertisers a variety of publishers to help with the promotions.
Awin bought ShareASale in 2017 however both of them are operating separately as separate entities and have different advertisers. With such a large number of businesses, you will surely have many options of products for both physical and digital products.
Some of the big advertisers that this network works with include Etsy, Ali Express, Under Armor, HP, etc. You will find many other smaller businesses across a range of niches.
7. CJ Affiliate:
previously known by the lengthier name of Commission junction this is another partner network that unites a great many various traders under one rooftop (a ton like ShareASale).
Alongside ShareASale, CJ is one of the greatest associate organizations out there, and that implies that you’ll have the option to interface with a large number of both of all shapes and sizes traders.
At present, the specific number is 2,696 unique dealers. Some of the most famous companies using CJ affiliates include overstock, lowes, Office Depot, GoPro, IHG, Priceline, and Grammarly.
Their dashboard is easy to use and informative. You will get timely reports and insights and the dashboard offers a higher learning curve.
8. Rakuten Marketing:
Rakuten is on the list of the best affiliate networks because it works with some of the notable advertisers in the industry such as Best Buy, Walmart, Macy’s, and Papa John’s.
They even allow smaller advertisers on their network so if you are a beginner do not worry you can always begin with Rakuten Marketing.
You will not find a huge number of Advertisers so if you want a network with a lot of advertisers then this might not be the one for you as it consists of only 1000 advertisers. Their minimum payment threshold is $50 and the duration may depend on the advertiser that you are working with.
FlexOffers is one of the newest affiliate networks that has made its way to the top through their amazing performance and determination. This is a network that features the newest products along with promotions and some premium offers from top global brands of the world which is an exciting thing.
Their partner marketing content can likewise effectively be incorporated into any site as pennant advertisements or text joins, or as remarkable limited time duplicates made by their article staff.
FlexOffers illuminates marketers about alluring sponsor campaigns that they can advance on their site, through email campaigns, through virtual entertainment, and by numerous different means.
Marketers get a commission each time the traffic they ship off a source finishes a commissionable activity, like making a buy, finishing up a structure, or finishing some other activity for which the sponsor will pay.
Over 12k offers are available on this network so you have many options to choose from.
JVZoo is an amazing all-in-one platform that is a popular digital commerce network. They have a huge variety of products on their platform to promote. At present they have over 9.5 million products to sell in 22 different categories.
This network is especially very convenient for beginners as its interface is user-friendly and they offer various tools that help you run a successful business. Along with selling physical products they also specialize in digital products of different niches.
Signing up with JVZoo is very easy. All you need to do is signup and you will have access to their marketplace with multiple products to promote.
A differentiating factor of this network is that they only have one link for all products that are being sold. This may include a lot of things like upsells, downsells, etc.
When the links are provided the marketers will benefit from it with every single lead. JVZoo sometimes offers a bonus product along with the product that the customer purchased.
Affiliate marketing networks are a great help for both advertisers and publishers. Businesses from small to large can promote their products and services by putting in more money but less effort whereas for publishers it is an additional source of income.
You must always be clear about your objectives in terms of advertising. The ads and promotional campaigns must match your business and the products you are trying to promote. Therefore, it is better to do some research before making your choice. Depending on your business and marketing needs you can experiment with networks but it will cost you more as an advertiser.
So, it is always convenient to make one choice and stick to it. Now that the choices are narrowed down, you can choose your own network and begin with your journey.